SS21 Campaign - Global.
Superdry Sport
The story is focused on six individual stories that showcase how their training and preparation, either mental or physical gets them ready to perform.
Our ambasadors:
Campbell Hatton, Boxer — Georgia Mae Fenton, Gymnast — Charlie Baxter, artist —Shaina West, martial Artist — Mikiel Donovan, dancer — Femi Koleoso, drummer.
Our stories are separated in two sections, one is focused in movement and energy captured by Lea Colombo and the second one is a documentary approach where we get to know them personally, captured by Theo Cottle and Vilanova/Curran.
Twelve films plus stills.
The soundtrack was created specially for the campaign by one of our talent, Drummer Femi Koleoso.
Creative Direction, Art Direction
Mariana Lobos & Ale De Carvalho
Photography & Director
Lea Colombo
Dop
Rob Colombo
Documentary photographer
Theo Cottle
Documentary directors
Vilanova/Curran
Soundtrack
Femi Koleoso
Superdry team
Dan Knight & Liz Haworth
