Adidas
No F*kers

Football campaign Spring Summer 2019 - print campaign.
NO F*KERS / CREATORS ONLY is a call to action to empower creators whilst outing fakers. We created a ‘Restricted Access’ tape graphic device to visually describe a separation between creators (our players/fans) and fakers (i.e. only doing tricks for the likes) We wanted to have our talent in strong attitude inviting whoever was real creator to cross this division.

Photography - Ewen Spencer
Product Photographer - George Logan
Art direction & Design - Mariana Lobos, Felipe Ribeiro & David Missen