Adidas Ultraboost

Running is a journey of self discovery, self expression, and self determination. It’s a story on the different paths and rounds that one takes in life. The narrative was build by using repeated runners on our visuals - showing the different angles bringing dramatic action to our story.

All shoot by the incredible eye Jonas Lindstroem

Creative, art direction: Mariana Lobos & Matt Carter
Graphic design: Mariana Lobos
Photography: Jonas Lindstroem